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June 04, 2009

Palm Pre's new ad re-invents Apple's 1984

Yeah, it's a SWF leading a revolution, but in this Pre ad, it's seems a little overworked. Crowd choreography was done better at the last year's Beijing Olympics, which seems to be the inspiration for this ad. Also, the association of Asian spirituality (a Jobsian reference?) with a smartphone doesn't gel.

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