"For immediate release" e-mail filter

I forget where I read it, but I followed the tip that suggested you create a filter for your e-mail so that if the body contains the standard press release phrase "For immediate release," it goes into a hidden folder.

Tonight I looked at the contents of this folder, and it sure was scary. Plenty of devices and services guaranteed to save patients' lives and and the hospitals' money. One even claimed that it would "prevent deaths in hospitals."

Wouldn't it be great if a company could say that their product was so good that they didn't have to spend money on PR?