LiveStrong.com: health and wellness site to be launched by Demand Media and Lance Armstrong
The Lance Armstrong Foundation, which spends about $40 million a year on health programs and cancer research, is teaming up with Web-site operator Demand Media Inc. to launch a health-and-wellness Web site funded by advertising. The site, called "livestrong.com," is expected to go live this year.
It's hard to believe that yet another personal health Web site can position itself as being unique. We'll see.
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