Wired Medicine's Silent Giant
Big name companies like General Electric, Siemens, McKesson and Cerner are rushing to profit from the push to install electronic patient records.
But the hottest company in the electronic medical records industry is a secretive Wisconsin outfit called Epic Systems. It does little marketing or advertising, shuns acquisitions, never issues press releases and tries to stay out of the headlines. The privately owned company admits it once put up a billboard that said "Marketing Sucks ... Epic Systems.
This is a company with a reputation for relatively high prices but high levels of service.