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April 08, 2008

NYC MIT Enterprise Forum: "Riding the Social Media Groundswell"

Groundswell_bookThe MIT Enterprise Forum of New York City is hosting an event on May 15 in midtown NYC, "Riding the Social Media Groundswell," featuring one of the authors of the upcoming book "Groundswell: winning in a world transformed by social technologies" (Harvard Business School Press).

Josh Bernoff, principal technology analyst for Forrester Research, will be discussing, according to the press release, how to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

DATE: Thursday, May 15, 2008

TIME: 5:15pm - 6:00pm: Registration and Networking; 6:00pm - 7:45pm: Program

PLACE: Morrison & Foerster
1290 Avenue of the Americas, 51st - 52nd St., 39th Floor
New York, NY 10022

REGISTRATION:Free to members of MIT Enterprise Forum; $50 non-members, $10 extra at door. All members and guests are welcome

These are some of the specific areas that Josh is examining.

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