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March 26, 2008

Motorola's plan to spin off its money-losing mobile phone unit: emergence of consumer-driven technology

Joel Dreyfuss of Red Herring in his "TechSpin: Motorola's Lessons in Consumer Marketing," makes that point that tech companies traditionally tried to entice businesses to buy into their product based on the list of features they can come up with, resulting in the feature-itis phenomenon.

Now, new products need to work from the bottom-up, by first appealing to users with both style and function. (Need I mention the iPhone?)

I guess this means that businesses will have to adapt to provide support for those converged devices that the employees best think fit their digital needs and lifestyle. It's only fair if you want your people to be connected to you 24/7.

In a way this has a connection to healthcare IT. As more patients begin to expect to see their doctors and nurses using the digital equipment that they're seeing in news reports, it will be important for hospitals and practices to adopt new technology to position themselves as being up to date.

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