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July 06, 2005

Disney to enter cellphone market with Sprint

In this morning's Wall Street Journal, "Disney to Enter Cellphone Market, With Kids in Mind," reports the following:

Is that your cellphone ringing -- or your 8-year-old's?

Walt Disney Co. announced early Wednesday that it is entering the cellular business, targeting families with a wireless service under its own brand that will seek to sell cellphones to children and their parents.

The service, to be called Disney Mobile, will travel over the wireless network of Sprint Corp., the country's third-largest cellphone operator in terms of subscribers. But the phones and service will carry the Disney brand and be sold by Disney.

Chances are they'll be promoting the use of smartphones and cell data used to provide access to Web sites promoting Disney's products.

Business Wire has this press release. You can view Disney's Web site, Disney Mobile Studios.

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